theBalm Priming Is Everything Black Eyeshadow Primer is a specially formulated primer designed to enhance the longevity and vibrancy of your eyeshadow. This lightweight, creamy formula glides on effortlessly, creating a smooth canvas that prevents creasing and fading throughout the day. The black tint helps to intensify the color of any eyeshadow applied over it, making your colors pop while ensuring a bold, dramatic look. Suitable for all skin types, this primer works to keep your eye makeup flawless and beautiful all day long. The compact packaging is stylish and travel-friendly, allowing you to take it anywhere.