Downy Sunrise Fresh concentrated fabric softener is specifically designed to be used during the laundry rinse cycle. This product not only softens fabrics but also imparts a long-lasting freshness to clothes, making them feel comfortable against the skin. With its concentrated formula, a little goes a long way, ensuring that your laundry retains its softness and pleasant scent even after multiple washes. The refreshing fragrance of Downy Sunrise Fresh is reminiscent of a bright morning, helping to uplift your mood every time you wear your washed clothes.